March 2

Marketing Campaign For Dance Studio | 2 Ways To Attract More Students

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Marketing Campaign For Dance Studio

Marketing Campaign For Dance Studio | Introduction

In this article you will learn 2 ways to attract more students with marketing campaign for dance studio.

Whether you’re a completely new dance studio owner looking to bring in some life into your studio…

Or, you’re already an established studio looking to promote new dance programs…

These 2 marketing campaigns for dance studio strategies are going to help you attract more students. 

Want us to help you get more students?

If you’re looking to grow your studio, and increase your enrollment…

Book a free strategy call with us, and let’s talk.

We’ll show you the top strategies for getting new students that are working today!

Marketing Campaign For Dance Studio | Important Note

Before we begin, I have to tell you that both of these strategies below require that you have a contact list of people, and a small amount of money to do them...

But, if you’re starting out, and you do not have a list...

Check out our blog post:

“5 Free Ways To Promote Dance Classes”

Where we’ll show you 5 FREE ways to attract new students, that do not require you to have a list.

2 Ways to increase enrollment and attract new students to your dance studio

So, here are 2 marketing campaign for dance studio:

  1. Email marketing campaigns
  2. Database reactivation for your past clients and leads

Each of the strategies above has their own pros, and cons.

For best results you would do both at the same time...

Let’s dive into each one.

1. Email Marketing Campaigns

Simply explained, email marketing is all the communication your studio has with your list of students, as well as anyone who has signed up for your newsletter, or leads from previous marketing campaigns.

Here are some ways that you can use email marketing for:

Onboarding Students Who Just Recently Enrolled In One Of Your Dance Programs.

Part of delivering great customer service is delivering an identical experience to every new student that enrolls in your studio.

You can do that by writing a set of emails onboarding emails ahead of time, and put them into an autoresponder.

(An autoresponder is an email automation software that allows you to send out email sequences without you having to manually send out each email.)

Then when someone enrolls, you add them to your marketing campaign for dance studio onboarding email sequence in your autoresponder, and let the automation do the work for you…

Things that you can include in those emails:

  • A ”thank you for joining” email
  • Your studio story
  • Why your studio is the best dance studio for them
  • Meet the team emails
  • Download your software mobile app (if you have one)
  • How to use your software to enroll in new classes
  • Teach them how to buy uniforms through your software
  • Ask them to refer a friend
  • Tell them how recitals work
  • Talk to them about parties, and social outing student events

Doing this work ahead of time, and leveraging the power of automation will help you deliver a great customer experience right from the very beginning!

Plus, this will also make your student used to receiving emails from you, which will help you later on!

Advertising! Through email marketing you can promote new classes, dance programs, recitals, uniforms, events, parties, private lessons, merchandise sale, discounts.

Emails can be used effectively to bring in more students to your studio, as well as increase sales.

Here’s how you can do it…

Make sure that you have separate lists in your emailing software into the following categories:

1. Current active students

One of the biggest mistakes that dance studio owners make when it comes to increasing revenue, is that they put all their focus solely on getting new students, and they completely ignore their current student base!

This is a huge mistake because although you might not realize it, your current students are your best buyers.

Your current students like you, and trust you so if you make an offer, they are the most likely candidates to buy it.

Every month should offer something different to your current students list:

  • Private lesson discounts
  • Early prices for workshop tickets
  • Discount on new class enrollments
  • Merchandise sale

If you do this, I guarantee you’re going to increase sales 10-20% in your studio just by doing this strategy alone.

2. Past students

Every month, you should send an email to your past students list inviting them to come back into your studio by offering them something…

Things that you can offer:

  • Waive the registration fee if they come back
  • Give them a free class
  • Offer them a free week trial

You can expect that the response rates for these emails are quite low, but every month, you can capture a few students by doing this.

3. Leads

Your leads list is similar to your past students lists, except for the fact that you haven’t earned their trust yet…

What this means is that small discounts, and small savings do not work really well with this list.

So, whenever you’re sending a promotional email, make sure that you use a really strong offer, like a 1-week free class pass.

You Can Email Students About Important News.

Emails are good for keeping students updated about things that are going on in the studio.

One thing to remember, though, is that not everyone checks their email, so make sure that if you have something really important, or urgent to say, you don’t just use email.

Emails Can Be Used To Provide Value, And Keep Your List Engaged.

Every week, you should be sending out an email to maintain your list engaged, and provide VALUE to them.

This is important because if all you do is send out promotional emails with offers and things to sell, you will start getting people ignoring your emails.

So, make sure that you send out emails that are meant for your readers to enjoy.

Here are some things that you can email about:

  • Studio stories
  • Success stories
  • Testimonials
  • Fun dance videos
  • Free gifts
  • Things that your studio is doing to contribute in the community
  • Tips to become better dancers
  • Video dance tutorials
  • Inspiring messages
  • Free gifts
  • Outing invites

If you provide value with most of the emails you send, you will have more people consistently opening your emails than if all you do is send out sales emails.

Tips For Better Results With Email Marketing

The number one thing to remember when it comes to emails is that most people do not open emails.

With that in mind, you need to give yourself the best chance to get someone to open your email.

How do you do that?

By writing a great subject line...

And the number one key element to writing a great subject line is curiosity.

The subject line should get people wondering what your email is about.

So BEFORE you sit down to write an email, make sure that you spend a good amount of time thinking about your subject line to make sure it’s captivating, and curiosity driven…

Doing this will dramatically improve your results with emails!

Email Marketing Pros:

  • Emails are cheap to send
  • You can tell really long stories through email
  • If you’re a good writer, you can make your emails really engaging 

Email Marketing Cons:

  • You need to have a mailing list!
  • Not many people check their email
  • They take a while to write (unless you hire a copywriter)

2. Text Database Reactivation For Your Current Clients, Past Clients, and Leads

A text database reactivation is when you take your database and text them an offer.

If it sounds simple, it is because it is!

This is a SUPER SIMPLE strategy that can get you really awesome results...

But, a couple of key things are needed in order to make it work well.

1. You need to have an irresistible offer

In order to make this strategy work really well, a great offer is needed.

It’s hard to say exactly what a great offer is, but what I can tell you is that when people see your offer they have to get excited about it.

The more irresistible your offer, the better!

For example, let’s say you run a dance studio for adults and you sell class packages...

If you text your leads list:

“Hi, we’re doing a giving out a 10% discount if you buy a class package today, are you interested”

Your leads might not be so excited about a 10% discount…

On the other hand if you were to send that out to your current students list, you might get lots of people buying that extra package…

They know they are already coming to your studio, so the chances that they would want to save some money are way higher…

Plus, they already like you, and trust you…

So they feel comfortable paying for your dance classes…

Which brings me to the other point...

2. Trust before money

The reason why your leads list acts different than your current students is because you have earned your current students’ trust.

This might be obvious, but it’s important to mention it for a couple of reasons.

Always make sure that you separate (segment) your lists.

For the sake of simplicity you can have 2 lists…

One includes your leads and your past students, and the other list includes only your current students.

It is important for you to do this because these two lists will respond to completely different offers, and messages…

If you haven’t earned someone’s trust, do NOT ask for their money right away.

The number one mistake you can make when texting an offer to your leads list is to ask them for money right away…

For example…

Don’t send out a text message saying:

“Hi, are you interested in learning to dance? We’re giving $20 off our membership for anyone who signs up today!”

If you send out a message like the one above, some people might take you up on the offer, but 99% of people won’t.

The offer is not attractive enough, plus they don’t trust you yet.

They don’t know if they are going to like the classes or not, so you have to take the risk away…

If you’re going to ask for money, give a huge discount 50%+

Or ask for a very low amount: “try 1 class for $1” or “try 1 week for $1”

The BEST offer you can give your leads list is something for free…

Preferably something like 1 week for free.

3. Follow up is the KEY

Always remember that people forget, and people are lazy. 

Just because you create an irresistible offer doesn’t mean that students are going to show up to your studio and enroll themselves…

You need to FOLLOW UP, and you need to follow up like CRAZY!

Once someone texts you back telling you that they are interested in your offer…

Then you need to be AGGRESSIVE with your follow up, and you need to make sure that you keep following up with them until they show up to your studio.

This might sound too harsh, but it’s the truth…

If you don’t follow up with people you’re NOT going to see good results from this (or any other) strategy.

4. The larger the list the better!

This one is obvious, but I want to point it out for a reason.

You need to make an effort to KEEP growing your list.

Every person that comes to the studio needs to leave you their contact information so that you can follow up with them.

Your website’s job is to collect people’s contact information (and if it isn’t, we can help you with that, book a free strategy call with us)

Take down the information of ALL the people who call your studio.

Having a bigger list is going to pay off DIVIDENDS for you in the lifespan of your dance studio.

5. Test offers

If you want to ensure that you will have success with this strategy, you need to do a little testing.

Come up with an offer and text it to the first 100-200 people of your list, and see how it goes.

If you don’t get 4-10% of the people taking you up on your offer, is it not a good one, and you need to change things up.

6. Use a software

Texting each person on your list is going to take you a really long time, especially if you have a massive list…

In which case I suggest that you find a 2 way texting platform, with mass texting capabilities…

We actually have a powerful dance studio automation software that allows you to do this exactly...

If you want to see it, book a free strategy call.

7. Only do this strategy every 3 months.

Texting is very private.

And if you send out offers every week, even every month… People WILL get annoyed, and they will block your number.

So for best results, you want to make sure that you keep the texting database reactivation strategy to once every quarter.

Text Database Reactivation - Pros:

  • Easy to do
  • Works really well
  • Results happen FAST!
  • Works 100% of the time
  • Doesn’t require much time (if you use software)

Text Database Reactivation - Cons:

  • A database is required to do this
  • It takes a long time if you don’t use software
  • It can only be done every 3 months

Marketing Campaign For Dance Studio | Word of warning!

I need to say this again, because it is THAT important.

The number one mistake dance studio owners make when they do any marketing, is that they think that students are going to magically come into the studio, and enroll themselves.

In order for these two strategies to work…

YOU have to make them work by dedicating time and effort to implement the strategies.

Just because you send out an email or a text with an amazing offer, doesn’t mean that students are going to come pouring into the studio on their own…

Remember, people forget and people are lazy!

You have to FOLLOW UP like crazy with the people who express their interest, and you have to GET them to enroll…

It’s up to YOU!

Marketing Campaign For Dance Studio | Conclusion

In this article you learned 2 simple strategies that will help you attract more students, and make more money in your dance studio.


While this information might have seemed too basic or simple, email marketing campaigns, and texting database reactivations WORK…

And you will see great results from it.

I just recently helped a dance studio implement a texting database reactivation, and they enrolled over 40 kids and made about $6k in 4 weeks with a list of less than 2,000 people.

The $6k is not even counting how many months those students will stay with that studio…

So the strategy is totally worth it.

More ways to attract students to your dance studio!

Whether you’re starting out, and you’re looking to bring in new students to your studio…

Or, you’re already an established studio looking for different ways to keep growing, and impact your community even further...

Check out our blog post:

“5 Free Ways To Promote Dance Classes”

Where we’ll show you 5 FREE ways to attract new students!

Want us to help you get more students?

If you don’t have the time required to learn all the marketing skills to make your dance studio successful, and you would rather hire someone to do this…

Book a free strategy call with us, and we’ll be happy to help you.

We specialize in helping dance studios attract more students and fill up your dance classes.

In the strategy call, we’ll sit down with you and show you the different strategies that you can implement to grow your studio, and pack your dance classes…

[book a free strategy call]


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