Dance studio social media posts | Introduction
In this article I’m going to share with you how to attract more students by following a 3 step formula when creating content for your dance studio social media posts!
Having engaging content in your social media is important for your dance studio to attract new students.
However, it’s hard to consistently come up with content that gets you results. Additionally, it's really easy to waste time trying to come up with content that ultimately doesn’t end up getting you anywhere.
So, I’m going to share with you a simple way of structuring your content so that you can consistently come up with great ideas that you can use to post on your social media.
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Conversion based social media posts
Anyone can make content by just turning on their camera on their phones and start filming a video…
Or put a random picture…
But, if you want to consistently create content that helps you establish your brand as an authority in your community…
As well as help you build an audience, attract new students, and make your dance studio THE place to go in your city...
Then you need to create entertaining, engaging content that is conversion oriented.
Conversion means that it’s meant to get people to your studio and convert them into students.
The way to do that is by using this 3 step formula.
3 step formula
These 3 steps are going to simplify the way that you think about creating your content.
When you master these 3 steps you will be able to consistently produce good content, that gets you new students…
So the 3 steps are…
- Hook
- Story
- Offer
Let’s take a look at each step, and show you how to use them...
Step 1 - Hook
The hook is the beginning part of your content that it’s meant to GET someone STOP scrolling on social media, and instead pay attention to you…
Even if just for a few seconds, so that your content has a chance of being seen…
You see, people on social media are usually scrolling aimlessly, and casually…
They are usually there to be distracted…
And if you want that person to pay attention to your content, you need to give them a reason to do it.
Studies have shown that the human attention span is about 7-8 seconds…
Which means that whenever someone encounters your content on social media, you have 7-8 seconds to capture their attention…
So, what can you do?
You need to have a STRONG HOOK!
This is the part that you have to get creative and think of different things that you can do to get someone to stop scrolling, and give you their attention…
Here are a few examples of things that you can do to create a strong hook…
- How to headlines
- Curiosity driven headlines
- Before and after headlines
- Story headlines
- Weird pictures
- Funny pictures
- Curiosity driven images
- Starting the video with the exciting part first
- Big promises
By no means, are these the only ways to create a strong hook…
These are just simple ideas to get you started, and so that you can understand the principle of having a strong hook.
Let’s go over each one of the examples so that you can see what I mean…
How to headlines
These types of headlines can be really powerful if you can teach something in your content that people really want to know…
For example:
- How to get your splits in 30 days
- How to become a better dancer by using this gadget
- How to easily improve your pirouettes by doing this…
Curiosity driven headlines
Anything that you can do to create curiosity gets people to engage…
Examples:
- 8 Tips to improve your dance fast… Number 7 is really funny!
- They all laughed when I stepped out on the dance floor… But then I started to dance…
- Hidden tricks every dancer MUST know…
You might think that it’s clickbaity to write curiosity headlines, but that’s just how the internet works…
If you are not able to raise curiosity from the people who see your content, they won’t click on it, and you won’t see any results from your efforts…
Which means that all the time and effort you put into creating your content is wasted!
Before and after headlines
People love to see transformations, and progress…
It gets people motivated!
Examples:
- My 8 months dance journey progress…
- My 3 year dance transformation
- Here the results of 4 years of practice…
Story Headlines
Our brains are wired to communicate and understand ideas through narrative, which is why stories are so appealing…
So story driven headlines are really effective at getting people's attention.
For example:
- How I became a professional dancer at 17 years old
- How I opened up our dance studio
- How I went from not knowing how to dance, to winning a national championship
Weird pictures
Pictures and thumbnails work really well on social media at getting people’s attention.
But, the mistake that most people make is that they think that all their pictures have to look really professional and polished…
While professional pictures work at getting attention…
Using pictures that are weird, or exaggerated whether through editing, or distortion might be worth a try too because in most cases they work way better!
The reason for that is that weird pictures create curiosity, so it hooks people in.
Funny pictures
Funny content works really well at getting attention on the internet.
Curiosity driven images
Again, if you can create curiosity, it gives you an opportunity for people to click on your content to find out more!
Starting the video with the exciting part first
Most people whenever they are creating content (video, audio, or writing) they usually put the most exciting part towards the middle or the end of the content.
But, the thing about social media is that unless you can get people to stick it out, and keep consuming your content.
You will usually get bored and go to the next thing.
Like I said at the beginning…
People are usually really distracted, so make sure that you give them a strong reason to stick around…
And, you can do that by putting the most exciting part at the beginning of the content, or at least a sneak peak of it at the beginning.
Big promises
Making big promises is another way to get people’s attention and get them to consume your content.
Now, you just have to make sure that your content fulfills on that big promise!
For example:
- Lose 10 pounds in 2 weeks with this dance routine.
- Become a better dancer NOW with this 3 exercises
Step 2 - Story
Even though this step is called “story”, it doesn’t mean that you have to literally tell a story...
This is the part of your content where you’re going to provide information…
For example…
If you’re doing a video interview as your content, then your “story” is the interview…
Or, if your content is a tutorial, then this is the part where you explain things…
On the other hand, if your content IS a story, then this is the part where you tell that story...
Step 3 - Offer
Lastly, we have the “offer” which is the call to action at the end of your content that gets people to do something you want...
This step is often missed by most people when they create their content…
Now, while the “offer” can simply be an invitation to “like” your page, or an invitation to “follow you”...
If you want to use your dance studio social media posts to attract more students, then you need to have an offer that gets people to your studio!
You can do this by offering discounts, free classes, coupons, etc…
Dance studio social media posts | How to put it all together?
So, now that you know the 3 step formula to creating content that helps you attract lots of new students to your dance studio…
Let me give you a few examples, so that you understand how to use these concepts to create great content…
Example 1
Hook: How to get your splits in 30 days
Story: Explain the different exercises to get your splits in 30 days…
Offer: If you want to become more flexible, then come check out our stretching class sundays at 9am. The first class is on us!
Example 2
Hook: My 8 months dance journey progress…
Story: Show your progression in the last 8 months
Offer: If you want to learn how to dance, come check out our studio here in Los Angeles! The first week is completely free so you can come try out all the classes that you want… Come check us out!
Example 3
Hook: How I went from not knowing how to dance, to winning a national championship
Story: Tell your story
Offer: I want to invite you to come out and try a class at our studio for free!
Conclusion
In this article we covered the 3 step formula to create engaging content that helps you attract more students.
By structuring your content using these 3 steps, you will have a better chance at getting people to pay attention and go through your content…
And ultimately, help you convert those people into students.
I want to note that sometimes as you are creating content, there might not be a clear “hook, story, offer”...
It’s up to you to get creative and see how you can implement these 3 steps...
Dance studio social media posts | Are you struggling to come up with engaging content ideas for your dance studio?
Now that you know how to attract more students by using social media posts…
It might still be hard to come up with different content to keep posting on your social media…
That’s why I want to invite you to read this next article where we talk about 89 different “Dance Studio Social Media Ideas”
Dance studio social media posts | Plan your social media content with a content calendar...
On the other hand, if you already have lots of social media ideas, but you want to be more consistent with your posting…
Or even delegate your postings so that can free up your time…
Then read our blog post:
“Dance Studio Social Media Calendar”
Where we’ll show you how to organize your social media content so that you can be more consistent, and eventually be able to delegate the task of posting content to someone else!
Want us to help you get more students?
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