January 31

Dance Studio Social Media Calendar

  • minutes read


Dance Studio Social Media Calendar | Introduction

In this article you’re going to learn the importance of having a dance studio social media calendar, plus I’m going to show you different calendar examples.

On top of that, I’m going to teach you how to make your calendar more effective, by showing you how to use audience data to your advantage.

When done correctly, social media can be a really powerful tool for attracting new students into your dance studio.

If you want us to help you implement strategies for you to increase your enrollment in your dance studio…

Then book a free strategy call with us.

We’ll sit down with you and help you plan a marketing plan so that you can fill up your dance classes really quickly!

Want us to help you fill up your studio with more students?

[Book a free strategy call]

Why is it important to have a social media calendar for your dance studio?

Right now, we’re living in an age of social media where you’re not only competing for attention with your direct competitors…

But, in reality, your studio is competing for attention against everything else out there that people can be doing.

When it comes to kids, you’re fighting for their attention in competition with other dance studios, sports, video games, martial arts, playing with friends, napping, watching tv, and much more…

Adults have even MORE things going on...

There’s so much noise coming at people from everywhere, that it becomes really hard to stay relevant.

And so, you have to do everything in your control that you can to stay relevant.

And posting engaging content on social media is one of those key things that your studio has to do in order to keep, and gain attention.

Now, the thing is that as dance studio owners you wear so many hats, and are doing so many jobs everyday…

Just reading this post might already start causing you to feel overwhelmed.

Besides teaching class, managing teachers, making sure everything is running smoothly in the studio, enrolling new students, doing the books, choreographing, selling costumes, and everything else…

When will you have extra time to commit to posting on social media?

And that’s exactly the point of this article.

Plan you social media content advanced

The number one mistake that most dance studio owners make when coming up with things to post on social media, is that they try to make it up on the spot.

Everyday, you say to yourself “I have to be more active on social media”.

But, when it comes time to do it your mind draws a blank.

This happens to everyone who tries to wing their social media posts everyday.

So, what do you do?

You take time to plan your social media content in advance.

You take 1 hour of your day to plan out a strategy for what you're going to post everyday for social media.

You create a social media content calendar!

What social media platforms should you focus on?

With so many platforms to publish content on, it is easy to get overwhelmed and choose not to do anything at all.

There are SO MANY options.

There’s YouTube, Facebook, Instagram, Instagram TV,  Twitter, Snapchat, TikTok, podcasts, blogs…

For the sake of simplicity, we’re only going to pick 2 platforms that are going to help you bring the best results, which are Facebook and Instagram…

These 2 platforms work well because they are connected together… 

Posts that you make on Instagram get shared on Facebook as well (once you link your accounts together), so it’s less effort for you…

Plus, Facebook has the benefit of content being easily shareable, which means that content from your studio could potentially spread, maybe even go viral!

On the other hand, Instagram content has the ability to get discovered locally by the using of hashtags and post location.

This means that anyone in your neighborhood can see your posts, which is great to attract new students!

What kind of content should you post?

Something that you can do that will make it easier for you to keep your post is create a list of ideas of things that you can post about.

Here’s a few ideas

  • Funny dance videos
  • Teacher interviews
  • Highlight the student of the week
  • Videos of packed classes
  • Inspirational quotes
  • Beautiful dance pictures
  • Funny quotes
  • Dance quotes
  • Motivational quotes
  • Re-share popular dance videos
  • Competition videos
  • Choreography videos
  • Videos of students doing the choreography in class
  • Teachers dance videos

Having a list of things that you can post about will help you stay inspired, and will make your job of posting content to your social media a lot easier.

For a HUGE list of more than 66 ideas of things that you can post about for your social media…

Check out our blog post:

“dance studio social media ideas” (Coming soon)

How to structure your social media calendar

Now that you know which platforms you’re going to be posting on, and which types of content you’re going to be creating...

It’s time to structure your social media calendar.

Here’s an example of a social media calendar that you can use to get inspired to make your own calendar.

Social Media Calendar Example

  • Mondays: Funny dance videos at 1pm, and teacher interviews at 6pm.
  • Tuesdays: Inspiring quotes at 3pm, and highlight the student of the week at 9pm.
  • Wednesdays: Videos of packed classes at 1pm, and beautiful dance pictures at 6pm.
  • Thursdays: Choreography videos at 3pm, and videos of packed classes at 9pm.
  • Fridays: Re-share popular dance videos at 1pm, inspiring quotes at 6pm.
  • Saturdays: Funny quotes at 3pm, and videos of competition at 9pm.
  • Sundays: Videos of students doing the choreography in class at 1pm, and inspiring quotes at 6pm.

In this example you can see that I’ve used the different content ideas that I mentioned earlier in the article.

If you have lots of different content ideas that you want to post about, you can make your content calendar longer…

So rather than making it a week long, you can make it a month long, or 3 months long.

Notice that in this example we’re posting twice per day which is the very minimum of posts you can make per day…

If you can post more, or you can hire someone to post more for you (like 3-4 times per day), then definitely do it because it’s worth the investment.

Success in social media is a matter of frequency and consistency…

So you have to post a lot, and you have to do it EVERYDAY!

Batch create content In Advanced

After deciding what kind of content you’re going to post, and when you’re going to be posting this content…

I strongly suggest that you batch your content creation rather than trying to create little pieces of content everyday.

What I mean by this is that you’re going to take half a day out of the month to create, write, film and find as much content as you can.

The point of doing this is that rather than taking a few minutes out of your day everyday to come up with something, you get it done in one or two days ahead of time.

This is beneficial for several reasons…

1 - It saves you lots of time.

2 - You will eliminate those days where you don’t want to post because you are not “feeling it”, or you’re too busy.

3 - You don’t have to interrupt your day to think about something to post about.

4 - It’s easier to write/find 30 inspirational quotes, than coming up with 1 quote every other day in the middle of a busy day.

5 - You can delegate the posting to someone else.

This last reason is super important because it means that you won’t have to worry about being the one posting all this content…

And it also means that you won’t have to take more time out of your day to post the content yourself.

Here's how you can do this...

How To Delegate Your Dance Studio Social Media Calendar Posts

Once you create content in advance, you can upload the videos, pictures, quotes, memes, and anything else that you’re using into dropbox or Google drive.

This is going to be your content bank.

Make sure you organize folders by types of content.

Inside this content bank, you’re also going to keep a folder with a list of hashtags and captions that they can use to put underneath the videos, pictures, etc...

Then, give your content bank to one of your students or parents who knows how to work social media. 

Pay them $100-$200 a month to post the content everyday to your social media pages.

Tell them to follow the content schedule, and also tell them that it is OK to repeat content a few times per month…

How to make your dance studio social calendar more effective?

This step is not necessary, but if you want to get into the nitty gritty of when you should be posting your content…

Inside Instagram and Facebook there are statistics that you can look at that lets you know when most of your audience are checking social media...

Plus, there are several online tools that you can use that will tell you the best times during the day when you should be posting.

All you have to do is Google “when should I be posting on Facebook” or “When are the best times to post on Instagram”

I personally am not that picky, but it definitely helps a little.

Different types of social media content for dance studios

Now that you know how to create your social media calendar, you can get as creative as you want with the type of content that you’re posting…

If you need inspiration for the types of social media content that you can be posting, check out our blog post:

[here are 66 ideas of things you can post on your social media to promote your dance studio]

In that blog post you will find a lot of inspiration and content ideas that you might not have thought of that will help you keep your audience engaged…


Now that you know why creating a social media calendar for your dance studio, set aside an hour of two to prepare yours.

Then, set up a few days out of the month where all you do is create content that you’re going to use to post in your social media pages in the future.

Once that’s done, then make sure you upload the content to a Google drive or dropbox account, and make sure that you categorize the content.

After you’ve done all of that, you will have the ability to delegate the task of posting the content to social media…

This will allow your dance studio to remain relevant with your students, as well as help you attract new students into your studio!

Which brings me to the last point...

What to do next?

Once you have your content calendar set up, make sure that you have a way to transform your social media followers into students…

And for that you’re going to need a system.

Check out this blog posts where we talk about “dance studio social media post to get more students”

There, I’m going to walk you through a system to help you convert those people who are liking and commenting on your posts into paying students.

Want us to help you attract more students to your dance studio?

[Book a free strategy call]


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