9 Dance Class Advertising Sample | Introduction
In this article, I’m going to show you a 9 Facebook dance class advertising sample, so that you can learn what makes up good advertising!
We're going to be using vocabulary and principles that we've learned in the previous blog post “Dance Studio Ad: Recipes For Writing Your Dance School Advertisement”. If you haven't read this article, please do so before diving into this one as it’ll give you the foundation that we’re going to be building on top of in this post.
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Dance Class Advertising Sample | What makes up a good ad versus a bad ad?
Advertising has various purposes: one purpose may be to get more students, and increase sales, while another purpose might be to generate brand awareness.
In this blog post, the 9 dance class advertising sample that we’re going to be focusing on are the ones meant to get you more students, and more sales.
I’m going to show you examples of good ads, versus “bad” ads, so that you can easily understand what not to do.
Here’s the structure that I’m going to follow:
Firstly, I’m going to show you the advertising sample. Secondly, we’re going to break down each individual part of the advertisement. This way, you’ll get to understand what makes the “good ads” stand out, as well as how to avoid some common mistakes that could turn your ads into “bad ads”.
So, let’s get started:
Here is your 9 Dance Class Advertising Sample with examples of good and bad ads:
AD SAMPLE #1 - Dance Studio Advertising
TOP TEXT:
The top text is typically where you can find the“hook” of your ad.
In this section, you want to ensure that you include a strong benefit, or something that catches the attention of your ideal client (your avatar), that makes him/her want to read more.
As you can see in this example, the top text reads “Dancing has great benefit for children”. This sentence is just a vague opinion which doesn’t communicate any valuable information.
Your ideal client is not going to read that sentence and think to him/herself:
“Oh… that’s interesting! Let me read more!” What can we do to fix it? One way to turn this sentence into a better hook would be to say:
“Not only does dancing have great health benefits for children… But, here’s something that you didn’t know…”
See how that line gets your attention? That’s what you want to in every ad. You need to find a way to get your ideal clients attention, so that when they read the ad, they are intrigued to read more!
PICTURE (Dance Studio Ad):
The picture that you use in your ad has 2 main purposes:
- 1To get people to stop scrolling on social media and pay attention!
- 2To connect with your “ideal client”, and make them want to read your ad.
It's important to check off both of these boxes to get your ad to attract new customers. In this case, the picture might connect with the “ideal client” (maybe a parent of a young child who loves to dance), but it doesn't check off #1. The picture looks really bland and blurry, the colors do not pop and it doesn't get you to stop scrolling.
Above all, the class doesn’t look full and you can’t really see the kids faces. If you ran this picture as an ad, you’ll find that people won’t pay much attention to it, and you won’t have great results from your ads.
BOTTOM TEXT (Dance Studio Ad):
The bottom text serves the same purpose as the top text: to get people intrigued enough so that they read the whole ad! In this ad sample we see that the bottom text contains the dance studio name - and before I go any further, let me explain why this doesn't work.
Whenever you write an ad, you always want to put yourself in the shoes of the readers, and see things from their point of view. The reader wonders “what’s in it for me?” Unless you answer that question, you won’t get the reader’s attention. That’s why taking up space by writing the studio name is a No-No.
Unless of course, you have a recognizable brand name that everyone is raving about, then by all means...
If that's not the case, you can use this bottom text to write a strong benefit or an offer that gets the reader intrigued, and want to read more.
AD SAMPLE #2 - Dance Studio Advertising
TOP TEXT:
“We offer dance classes for children” is not terrible, but it’s not great either.
You can clearly see what the offer is and who it’s for: “dance classes for children”. The problem is that it doesn’t invite the reader to keep reading.
A better hook would be: “If you’re interested in dance classes for your child, then listen to this…
PICTURE:
The picture itself is not the worst, but it could be much better. In the picture you can see who the ideal client is. However, the picture is blurry, the colors are dull and you can't really see the children's faces well.
The children are also not coordinated, look confused and the entire class portrayed looks a bit chaotic.
BOTTOM TEXT:
The positive here is that the bottom text is an actual offer. However, the offer does not come with a great incentive to get people to click it. Most likely, it won't get anyone to want to read further to take advantage.
When you write an offer, you want to make it compelling and “sexy” so that more people want to take advantage of it! This could be accomplished by providing more value within the offer (a better deal for the customer, maybe a bigger discount).
AD SAMPLE #3 - Dance Studio Advertising
TOP TEXT:
This is something that I see many studios do. You would normally think that if you said “we’re the #1 rated dance school” people would swarm to your studio, because you are apparently the best of the best. The reality is that they won’t.
“What’s in it for me?” is what the reader is subconsciously thinking. An unverifiable statement about how great your studio is doesn’t answer that question for them, nor will it bring them into your studio.
Personally, I never like to lead with how great I am, but if that’s your personal preference, a better way to do it would be:
“The Miami Herald named us the #1 School in Miami”
Moreover, it’s always best to use something positive, that was printed or published by a credible source about you, versus you tooting your own horn.
PICTURE (Dance Studio Ads):
Your dance studio team pictures don’t mean much to anyone else besides the parents of the children that are in the picture. Stay away from using them, since regular parents with children that don't compete, cannot connect to the picture.
BOTTOM TEXT:
When you say “join our studio” and nothing else, you’re asking people to give you something in exchange for nothing. If you write a call to action asking people to do something for you, you have to give them exchange a solid reasons to take the action you’re asking for.
AD SAMPLE #4 - Dance Studio Advertising
TOP TEXT:
“Join our dance session with Emma Fire”. Unless this ad is specifically targeting “Emma Fire’s” followers, you won’t see good results with it.
If you’re thinking… “Well, if they are curious, they’ll research her”, you’re forgetting something. When people are on social media, they are completely distracted. Unless they are HIGHLY motivated to do something, they won’t.
Therefore how can you motivate them? Give them a reason to care!
As I mentioned earlier, the reader is thinking “What’s in it for me?”
Your ads should focus on answering that question.
PICTURE:
NEVER USE FLYERS AS YOUR AD PICTURE. PERIOD.
People are not going to spend extra effort to try and read your flyer, no matter how cool it looks.
And as I mentioned earlier, the goal of the picture is to get attention and to connect with your ideal client, NOT to provide info through a flyer.
BOTTOM TEXT:
“Reserve your spot” is a vague call to action. It also doesn’t say anything about your offer, about what you do, or who this is for. Therefore, this doesn’t give people a good reason to read your ad further.
AD SAMPLE #5 - Dance Studio Advertising
TOP TEXT:
“Salsa classes are fun, and great exercise” A statement like that as an opening statement is terrible (lol)...
It’s not an invitation to the studio and it’s not an offer. It's not a benefit nor does it cause the reader to go “Oh that sounds cool, I want to try!”
In other words, this is just an opinion statement, and that won’t help you get the reader to become intrigued, and find out more about you.
PICTURE:
Unlike this dance classes advertising sample, I highly recommend not using a stock photo as your ad picture. While stock photos might look good, they typically feel fake, and they don’t connect well with your ideal client. Now, this might not always be the case, but I suggest you stick with real pictures taken of your students.
BOTTOM TEXT:
“Come dance with us” is another one of those call to actions where the reader doesn’t have much context. It doesn’t say who it is for or what they are getting.
Plus, you’re asking people TO DO SOMETHING FOR YOU, when instead it should be about WHAT YOU ARE DOING FOR THEM!
AD SAMPLE #6 - Dance Studio Advertising
TOP TEXT:
Firstly, let’s talk about the city name. When it comes to running ads for your studio, you always want to make sure that you include the name of your city somewhere visible on the ad. This is an easy way to make you stand out and get people to pay attention.
Secondly, questions are a great way to hook people in, and get them to read further. Notice that the question is not random. The ad is not asking “Do you like spaghetti?”
The question is asking about specific benefits the ideal client would want to receive.
PICTURE:
The picture is great! You can clearly see who the ideal client is and you can see the children's faces. The colors are bright and there’s synchronized movement!
BOTTOM TEXT:
The bottom text starts immediately with an offer: 1-week for free. The offer is strong which means that people will pay attention!
Immediately following the offer, the ad tells you what it is about, who’s it is for, and where it is located.
Above all, when you’re advertising on social media you have a couple of seconds to get someone intrigued enough to pay attention; therefore you need to communicate information really fast!
AD SAMPLE #7 - Dance Studio Advertisement
TOP TEXT:
This ad starts with an “if”, and then goes on to describe your ideal client, which in this case is parents of children who love to dance. You can think about this as a recipe:
“If + description of your ideal client + check this out…”
This works well because your ideal client is able to know immediately that this ad is meant for them, so they will give you their attention and read further…
PICTURE:
I wish the picture was a little more close up so that you can really see the faces, and I wish the colors were a little brighter, but overall the picture works.
From the picture, can easily identify the age range of the children the studio is looking for and a parent who sees this is going to immediately identify with it. It’s a funny, cute picture of kids dancing and looking like they are having fun, which will get parents to stop scrolling on social media and pay attention.
BOTTOM TEXT:
The bottom text simply states what the ad is about, who it is for, and the location. This is a simple recipe that you can adapt for your own dance studio: “Dance class + ideal client + city name”
Similarly, can even change the first part and replace it with whatever dance style you’re teaching, for example: “Hip hop classes for teens in Dallas”.
AD SAMPLE #8 - Dance Studio Advertisement
TOP TEXT:
“Want to get exercise but the gym is boring?”
This question works because it is addressing the pain point of the ideal client which is that “the gym is boring.”
Whoever feels this way, will be able to relate with this ad and will want to keep reading further.
[If you want to know more about “pain points”, read the article:
“Dance Studio Ad: Recipes For Writing Your Dance School Advertisement”]
PICTURE:
This picture works because it shows the ideal client is:
BOTTOM TEXT:
The bottom part of the ad states what style of dance classes it’s offering, what city is the studio located in, and who the classes are for. It doesn’t need to be any more complicated than that.
Simplicity works!
AD SAMPLE #9 - Dance Studio Advertisement
TOP TEXT:
“Meet new people” and “something fun to do after work” are 2 different hooks that will attract the ideal client.
Just like in one of the previous samples we looked at, this ad uses a question to hook the reader in: “Want benefit 1 + benefit 2 + check this out…”
This is a fast way to hook people in, and get them intrigued enough to keep reading.
PICTURE:
You can see here in this picture the ideal client having fun in a dance class. It looks natural, and the colors stand out.
BOTTOM TEXT:
The first thing you see here is an offer, that intrigues people to read more, but also incentivizes people to take action!
Furthermore, it states what type of dance classes are being offered and where the studio is located. This ad follow all the right guidelines!
Understanding the commonalities within the Dance Class Advertising Sample:
By now you should start to see the patterns of what works and what doesn’t work in these dance class advertising sample. The goal of this article is not to make you think that this is the ONLY way to set up your ads.
Furthermore, my goal is to share with you the elements and patterns that make an ad work, and teach you how to think about advertising. This way, when it comes time for you to create your ads, you can get creative within a structure that works!
Want to learn how to write good ads?
In this article, we only covered the top and bottom headlines, but there is still more text that needs to be added to the advertising to make it work. Therefore, if you’re interested in learning more about writing advertising that helps you get more students, read the article below.
Here, I share with you my recipes for writing ads, even if you’ve never written an ad before.
Check it out: “Dance Studio Ad: Recipes For Writing Your Dance School Advertisement”
Main Takeaways for Dance Studio Ads:
- 1Keep it simple, and be clear.
- 2Make the ad for your ideal client, and think about “what’s in it for them?”
- 3“Hook” the reader in and get him intrigued so that he/she wants to read more.
Ads are a mixture of creativity and structure. Once you learn the structure of what makes an ad work, you’ll be able to get creative and add your own flavor to them.
NEED HELP WITH YOUR DANCE SCHOOL ADVERTISING?
Book a free strategy call, and I can share with you different marketing strategies that you can use to grow your studio and get more students!